BANK OF AMERICA

THE ASK: Bank of America wanted to bring awareness to their charitable focus with the Boston Marathon and generate more donations to worthy causes.

THE EXECUTION:  I created a video designed with a focus on specific runners who take on the massive goal of completing the Boston Marathon for deeply personal reasons. The quick hit interviews were layered to showcase the abundance and variety of reasons to create the feeling of overflow in charitable action that would inspire others to contribute in their own way.