CANADA DRY

THE ASK Prior to my pitch, Condé Nast had never won a Canada Dry campaign. The brand wanted to change their reputation as the beverage people only drank on airplanes or when they had stomach trouble.  

THE EXECUTION I created an aspirational aesthetic and recipes with three distinct holiday moments, curated to create ‘warm fuzzies’ - a specific ask and top priority for the client during the holiday season.