CARTIER

THE ASK: Cartier wanted to reach the affluent Architectural Digest audience and capitalize on AD’s popular Open Door series, but the brand had never covered retail space in the series and wasn’t inclined to.

THE EXECUTION: I brokered a solution and first to market opportunity utilizing Cariter’s interior designer, leading a tour of the flagship American location from over 3,600 miles away. Our seamless edit captured the voyeuristic eyes of our dedicated AD audience.