CELEBRITY CRUISES

THE ASK: Celebrity Cruises wanted to prove to a culinary crowd often dismissive of cruise cuisine that its menu was top of the line.

THE SOLUTION: The only way to prove the kitchen was a match for discerning taste buds was to show them how the sausage is made - literally. I leaned on Bon Appétit’s authority to provide a behind the scenes look at recipe development and kitchen operation onboard, elevating the culinary and cultural relevance of their offerings through documentary style storytelling.

ASSETS: 1x custom video + 1x pre-roll cutdown + 1x socialcutdown