CHASE TRAVEL
THE ASK: Position Chase Travel as an authority and leader in the travel space providing best-in-class services at each stage of the travel journey.
THE SOLUTION: Condé Nast crafted a robust multi-brand partnership with Architectural Digest, GQ, Vanity Fair, and Vogue that included a mix of branded social videos, branded articles and itineraries, dark and organic social promotion as well as strategic media tactics. The content we created lives on ChaseTravel.com and CN O&O properties reaching Chase cardmembers where and when they are engaged.
ASSETS: 4x Custom Videos shot across 4 countries 12x Branded Articles 60 Custom-shot images 8x Dark Pinterest Posts 8x Dark Mixed Placement Posts (FB/IG) 4x Dark Video Posts 3x Organic IG Reels with amplification
RESULTS:
41% Engagement Rate // +16% above BM of 36% (Social)
90% Felt the content was a good fit for Chase Travel // 21ps above BM 69% (BLS)
67% Felt content provides inspiration for travel // +27pts above BM 40% (BLS)
59% Felt Chase Travel provides relevant travel recommendations // +14pts above BM 45% (BLS)
*all data is from Meta (social) or Nielsen Media Analytics (brand lift study)
THE GUIDE: BUDAPEST
