CHOSEN

THE ASK: Chosen wanted to flood the culinary marketplace with oil content AND education. Their concern centered around consumers not knowing enough about avocado oil to select it over the other oils in the cooking oil aisle.

THE EXECUTION:  I created a a series of videos starting with a 101 on oil utilizing the authority of seasoned professional chef Gail Simmons, teasing out five distinct recipe videos. Each snackable social recipe video spanned a variety of menu items you could create using Chosen Avocado Oil, so no matter what meal you’re preparing you have inspiration and options.