CUTWATER

THE ASK: Anheuser-Busch came to the campaign particularly cautious due to political backlash from its work with a promotional move that backfired with their main consumer base.

THE SOLUTION: I led them through creative that would reach the foodie audiences and give Anheuser-Busch a win amidst its current drama. The team was so pleased with the result, they asked for a second piece with similar execution. AB still presents this campaign to new partners as an example of a  successful partnership.

ASSETS: 1x custom video + 2x social cutdowns + 1x organic editorial video

RESULTS:

  • 4.5 Million+ impressions on IG/FB dark social post

  • 34.9K clicks // 0.77% CTR outperformingCN BM of 0.08% by 863%

  • 1.4 Million+ Impression on YouTube instream

  • 895K+ video views 59.2% VCR outperforming CN BM of 11.6% by 410.3%


    *all data is from Meta (social) or Nielsen Media Analytics (brand lift study)

OPEN THE BAR

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