GARDEIN

THE ASK: Gardein wanted to capitalize on the trust of a known culinary brand to change the narrative around the flavor/texture of plant-based products.

THE EXECUTION:  I created a series of videos with the stable of Bon Appétit chef talent to highlight the flavor and versatility of Gardein’s offerings. Part storytelling and part recipe video, the chefs dipped into a memory of their favorite meal and then recreated it using a Gardein plant-based option.