GREAT // DBT

THE ASK: GREAT wanted to boost their US tech collaborations with an appearance at SXSW. They needed to break through the noise of emerging tech and solidify themselves as the place to be while at SXSW.

THE EXECUTION: I created a video series featuring their guests of honor at SXSW; highlighting their breakthroughs while weaving in content from live events that breathed new life into dry tech speak, creating energy and excitement around innovation.

Client: GREAT // DBT

Publisher: Wired

Assets: 3x hero videos + 9 social cutdowns

RESULTS:

19.9M+ Impressions Delivered
1.5M+ Video Views
31k+ Link Clicks // 325% Above BM
*all data is from Meta (social) or Nielsen Media Analytics (brand lift study)

THE FUTURE OF CREATIVE

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