HOMEGOODS

THE ASK: Homegoods wanted to increase awareness and boost sales across key demographics - affluent design enthusiasts, homeowners, chefs - with a series of videos that spanned multiple publishing brands.

THE EXECUTION:  I created a video series that ran across the Condé Nast portfolio honed into each audience’s unique interests through the lens of Homegoods finds. Each video harnessed the authority of the brands with unique tastemakers from each genre that captured the joy of the unexpected at Homegoods.

Client: Homegoods

Publisher: Glamour // Bon Appétit // Architectural Digest

Assets: 3x hero videos + 9 social cutdowns 

RESULTS:

  • 26.6M+ Impressions Delivered // 77% Over delivery

  • 15.2M+ Video Views // 667% Over delivery

  • 38k+ Link Clicks

    *all data is from Meta (social) or Nielsen Media Analytics (brand lift study)

THE THRILL OF THE UNEXPECTED

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