HUMIRA

THE ASK: Humira wanted expand awareness to foodie audiences and faced the challenge of combining irritable bowels with culinary.

THE EXECUTION:  I created a documentary piece about a James Beard Award Semifinalist with Crohn’s disease highlighting the perseverance and hope of an individual faced with a disease that threatened his passion. An intimate, and sweet, look at life with Crohn’s, this piece invoked feeling with viewers and provided the inspiration to follow your passions no matter the obstacle.