KEYTRUDA

THE ASK: Keytruda wanted impactful stories from celebrity voices on the subject of lung cancer to bring awareness to their product.

THE EXECUTION:  I tapped a celebrity talent through Vanity Fair to tell their heartbreaking story while still offering a ray of hope for consumers affected by lung cancer. I leaned into the nostalgia element with archival elements given a vintage treatment to create a more intimate look at Chrishell’s story.