MGM REWARDS

THE ASK: MGM wanted an awareness play for their rewards program, specifically highlighting their food offerings.

THE EXECUTION:  I collabed with two brands, GQ and Bon Appétit, to bring cool to culinary. We embraced the style of GQ utilizing celebrity sports talent and layered edits to create a highly stylized approach to food content.

Client: MGM

Publisher: GQ // Bon Appétit

Assets: 1x hero video + social cutdowns

CHAIN REACTION