TOAST

THE ASK: Toast wanted to align itself with the release of Bon Appétit’s Best New Restaurant list. The challenge here was getting the editorial team on board with content so as to not compromise the integrity of the magazine’s major annual tentpole.

THE EXECUTION:  I embedded with a restaurant selected for the BA list to showcase the heart and the unique approach that caught the editorial team’s attention and ultimately landed the restaurant on the list. I gained their trust in less than a day and freed them up to be open and unabashedly themselves so audiences could see that this restaurant is more than just food and how Toast actually helped bring the chef’s vision to life.