TOYOTA GRAND HIGHLANDER

THE ASK: Toyota had an ‘interesting’ Venn diagram of their target consumer that straddled foodies, social leaders and trendsetters, and wanted to showcase the capacity of the new Grand Highlander to that audience.

THE EXECUTION: I used a unique hybrid of animation and real life footage to create a world in which everything comes to life within the Grand Highlander while incorporating a fun collage animation style to take viewers on a ride along for a foodie tour of New York. This execution solved for permitting restrictions around filming a moving vehicle in NYC and provided the added bonus of being an animation first for Toyota.