TOYOTA BZ4x

THE ASK Toyota wanted to target wellness and travel audiences to dispel the myth that electric vehicles can’t handle longer trips. 

THE EXECUTION I created a first to market interactive video solution using the authority of two distinct publishing brands; SELF (and its wellness-focused audience) and Condé Nast Traveler (with its travel-focused audience). Using breathtaking imagery of the Oregon coast and beauty shots of the vehicle, the resulting interactive meditation video eased viewers’ concerns about the limitations of electric vehicles.